Setting up a menu that sells itself

Your menu is your storefront. On a screen, the difference between a good listing and a flat one shows up directly in the order total.

Lead with what you're known for

Put your signature dishes at the top of each category. Guests scan top-down, and the first few items get the most attention.

One clear photo beats three blurry ones

Natural light, a clean plate, shot from slightly above. You don't need a studio — you need consistency across the menu.

• Keep descriptions to one honest line
• Name the sides and portion size
• Mark what's spicy, vegetarian, or popular

Set it up once, then let the analytics tell you what to feature next.